Does your business still need a website if you have a Facebook page?
Yes!! (Saw that coming, didn’t you?) Facebook and other social media is good for connecting with customers, building a network, getting special announcements out quickly, etc but it should be used in addition to not a replacement of your company … Continue reading →
Using your website to increase company goodwill
Goodwill can be one of your business’ greatest assets in retaining loyal customers and gaining new ones. Sometimes a company will put a lot of effort into training their employees in good customer service but forget that their website is … Continue reading →
Common elements of good navigation menus
Unless your website has only one page, there needs to a system of links in place for users to get to (or “navigate” to) the other pages. This is commonly done with a menu across the top or on the … Continue reading →
Letting Customers Control Your Website
I’m not suggesting that you open up your site for anyone to make changes to it but customers using your website will want a certain amount of control of what they see and when they see it. For example: 1) … Continue reading →
Is it text or is it a picture?
You may have heard of the importance of having good keywords on your website so that people using those words will find your site in the search engines (Google, etc). These words must not only be in the correct place … Continue reading →