Goodwill can be one of your business’ greatest assets in retaining loyal customers and gaining new ones. Sometimes a company will put a lot of effort into training their employees in good customer service but forget that their website is … Continue reading →
Unless your website has only one page, there needs to a system of links in place for users to get to (or “navigate” to) the other pages. This is commonly done with a menu across the top or on the … Continue reading →
I’m not suggesting that you open up your site for anyone to make changes to it but customers using your website will want a certain amount of control of what they see and when they see it. For example: 1) … Continue reading →
According to the Pew Research Center’s Internet and American Life Project survey, as of May 2013, 91% of American adults have a cell phone and 56% are smartphones. In addition, as of Sept. 2013, 35% of Americans 16 and older … Continue reading →
Successful websites give the user what they are looking for. Content that is useful to them. This will vary with the user. Some are looking for information; some a product to buy; some to be entertained. The more useful the … Continue reading →